Strategy takes flight.
At Edge Design, we know that effective visuals are not only eye-catching, but also mind-catching; they employ human ingenuity (the sharp idea) to stimulate thought, tug at emotions, and leave an indelible impression, beyond just a pretty picture. Whether logo, photograph, illustration or other image, each is like a visual elevator-pitch; if it isn’t a strong pitch (beauty+brains), consider not using it. Audiences are more likely to stay engaged with your message if it is well-curated. We intend for our clients to outshine and outsmart their competition.
With well-curated, stellar design that reflects and promotes both their soul and message, our clients amass attention, credibility, and enthusiasm for their company, product, and service. Enthusiasm that ignites action.
Flexibility: We believe that every sharp idea should allow for flexibility—standing the test of time and space:
1. Logo identity should possess what we call “good bones”:
a. Looking fantastic in solid black form, in addition to color;
b. Scaling readily and beautifully from smartphone to cinema screen;
c. Reflecting classic typography best-practices.
With good bones, an identity is flexible and endures under the pressure of company growth.
2. Brochures, illustration and other collateral should look great not only in print, but also translate to online digital or ePub format, opening the door to interactive and motion design.
3. Web sites should be built for cross-platform, incorporating responsive design—coding that detects the type of device in use and optimizes the content accordingly.
Ignite Action: Part of claiming mindshare, and securing powerful public recognition, is the consistent and cohesive presentation of a smart identity. Communication materials should all look like they are part of a family, building credibility by way of the familiar face. Your target audience will spot you in the crowd and gravitate toward you, because of the inviting design that is the face of your organization. Edge Design teams with its clients to create tools that catch the eye, fuel the mind, and ignite action, inviting audiences to take the next logical step.
Ready to take flight? We’d love to hear from you!